The Identropy Blog

We Are Purpose Maximizers!

Posted by Nishant Kaushik on Jan 18, 2012 4:17:00 PM

CorporateCulture 200WCompany culture is extremely important to us at Identropy, as we have written about in the past. It's what makes us who we are, and a big reason why many of us have come together here. It's also been cited by customers as a reason for selecting us, and by the VCs who have invested in us.

One of our big influences is the book 'Drive' by Daniel Pink, which has not only helped formulate our approach to work, but also gave us our Fedex Day ritual. You can check out the post Ash wrote about the success of Identropy's first Fedex Day here. Two weeks ago, we had our third Fedex Day at our quarterly in Austin, and it was not only hugely successful once again (have you noticed the slick makeover our website got, for one?), but incredibly inspiring. The camaraderie it builds in a team as geographically dispersed as ours is invaluable. And we can't wait to showcase the outcome of the projects we did, so stay tuned to this space.

In the meantime, I wanted to share the video below which does a simply brilliant job of presenting - in a visually arresting and cool way - the core idea in Drive, which is that we should incentivise people by giving them purpose instead of rewards. Apparently this was the video that started it all for Ash, Frank and the rest of team Identropy (even though I only came across it today). Check it out.


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Topics: company culture, book recommendations, Fedex Day

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